This is embarrassing to admit, given I work in advertising, but I hardly ever watch live TV anymore. A spot really has to catch my attention as I fast forward in order for me to stop and watch it. However, I was at the gym last night watching Gossip Girl and actually viewed all the commerical spots in their full glory. I was captivated by this Liberty Mutual ad shot by Harmony Korine, who I was surprised to discover wrote the screenplay for Kids. I found the ad insightful and beautifully produced and was intrigued enough to check out responsibilityproject.com. I didn’t realize it’s been an ongoing effort since their 2006 pay it forward spot.
Liberty Mutual is really raising the bar for insurance companies. Bravo.
Posted May 19, 2009 at 2:27pm
