My Doublemint campaign was just mentioned in the NYTimes
“Music is, of course, an important part of many advertisers’ messages. Last year, for instance, the R&B singer Chris Brown released a hit song, “Forever,” that doubled as a jingle for the Doublemint brand of gum. The song even incorporated the product’s slogan, “double your pleasure, double your fun,” into the lyrics.
Mr. Rudolph noted that few companies are able to afford the production of an original song that doesn’t even mention the brand. But if any company can, it’s Coca-Cola.”
Posted July 16, 2009 at 2:45pm
