Technorati’s killer finding is that among the professional bloggers they surveyed who fall into the “full time” worker category, the average salary works out at $122,222—an enormous figure. Those full-timers equate to 46% of the respondees, which means that the majority of bloggers are part-timers—but these guys still take home some $14,777 per year, which isn’t to be sniffed at. That means the average blogger salary is about $42,548. The money isn’t primarily coming from employers (14% of bloggers work for corporations). Nor is it pouring in from ads on self-published blog pages—the financial meltdown put a massive dent in Internet ad revenues. Instead, bloggers are leveraging their popularity and expertise into speaking engagements, “traditional media” assignments, and setting up and running conferences, as VentureBeat notes.
— Kit Eaton, Blogging is dead, long live journalism. (via soupsoup)
Posted October 23, 2009 at 11:58am
