Interesting take on the modern day advertising organizational structure from Mother NY:
The agency’s account people-less structure (a key Mother London trait that was passed down), Karlsson says empowers creatives, who end up getting more involved in clients’ businesses. “(Account management) is a discipline that everyone in that group shares,” says Karlsson. “It’s one little thing but it forces everyone, including creatives, to not just be in their own world.” And along with dedicated account managers, Mother eschews a top-down management style. “We think that no one else should represent anyone else’s point of view. If you have a question about something that was written you talk to the person who wrote it. That engages the people who work on an account.”
